shorebreak - 8:08 pm on Sep 25, 2007 (gmt 0)

OK, back on topic, I've talked to two people today who are testing Conversion Optimizer, and both have said that results are general 10-15% worse than their own previous efforts. Given that we're only 1-2 days in I'd say that's a very, very good sign that the tool will end up being effective for some advertisers; as the system gets more data it will likely perform better & better.

Just my $0.02