Mel66 - 1:01 pm on Sep 27, 2007 (gmt 0)

@cline: Why do we continue to use Broad Match? Personally, I use it (sparingly) because it still serves as a good way to mine for tail terms. I guess one could say that we need to take the good with the bad, knowing we can be matched on strange and potentially irrelevant terms as well as good tail terms, and I agree with that. However, this is counter to Google's repeated insistence on a "good user experience," especially in view of the recent announcement about types of sites that are, in Google's opinion, poor user experiences. This leaves us to ask, "which is it?" Some of the expanded match examples in this thread illustrate a very poor user experience imho.

In the current situation, it's necessary to bid lower on broad match terms, and watch our reports for negatives to add and/or keywords that just plain shouldn't be run as broad match. However, it would be preferable to have the old broad match as an option.

My $0.02.

Melissa