mattb - 3:13 am on Sep 27, 2007 (gmt 0)

AWA,

Our experiences:

We noticed a significant spike up in traffic at the beginning of this year and a plunge in ROI. At the time we were exclusively Broad Match. We ended up pulling all of the Broad Match and converting to Phrase and Exact. Later we created new Ad Groups for Broad Match and set the bid at 60% of Phrase/Exact. We then started entering negative keywords. It's been alot of work but our ROI is now much, much better.

I would suggest the ability to easily bid lower on Broad Match instead of pulling them into a new adgroup. Also, show us all the actual search phrases in the report. Plus improve Analytics so that it doesn't lump phrase, exact, and broad key words into the same key word.