chinara - 6:01 pm on Sep 26, 2007 (gmt 0) Here is one more example: Google is milking us like crazy with expanded broad match. It makes me think about another thread on this board “Google Says Click Fraud Is Overestimated”
Broad Match Bid Term = "Atlanta Widgets"
Broad match Displays for "Any City Widgets" (saved a lot of money when I discovered that one)
The ABSOLUTE WORST thing i've seen broad match do is show ads for searches that I AM NOT BIDDING ON.
Google: we care about user experience, quality and relevancy. At the same time they implement “expanded broad match.” This doesn’t sit well with me.
I’ve seen in adwords reports that google has “expanded broad matched” me on keywords in Spanish language typed in english letters. Thanks a lot!
I go to the car repair shop and place a work order to change the oil and the oil filter. Then I come back later and the service shop informs me that they also replaced my transmission. Do I have to pay for that transmission even if I didn’t order it?
When I see keywords that I didn’t bid on I feel the same way I don’t want to pay for those clicks!
*widget sale* = broad match with expansions
widget sale = phrase match
"widget sale" = phrase match
[widget sale] = exact match
I bet they discussed this structure before implementing it. Your fair proposal is not economically sound.
Here is one more example:
Google is milking us like crazy with expanded broad match. It makes me think about another thread on this board “Google Says Click Fraud Is Overestimated”