chinara - 6:01 pm on Sep 26, 2007 (gmt 0)

Broad Match Bid Term = "Atlanta Widgets" Broad match Displays for "Any City Widgets" (saved a lot of money when I discovered that one)

The ABSOLUTE WORST thing i've seen broad match do is show ads for searches that I AM NOT BIDDING ON.

Google: we care about user experience, quality and relevancy. At the same time they implement “expanded broad match.” This doesn’t sit well with me.

Here is one more example:
I’ve seen in adwords reports that google has “expanded broad matched” me on keywords in Spanish language typed in english letters. Thanks a lot!

Google is milking us like crazy with expanded broad match. It makes me think about another thread on this board “Google Says Click Fraud Is Overestimated”
Example:
I go to the car repair shop and place a work order to change the oil and the oil filter. Then I come back later and the service shop informs me that they also replaced my transmission. Do I have to pay for that transmission even if I didn’t order it?
When I see keywords that I didn’t bid on I feel the same way I don’t want to pay for those clicks!

*widget sale* = broad match with expansions widget sale = phrase match "widget sale" = phrase match [widget sale] = exact match

I bet they discussed this structure before implementing it. Your fair proposal is not economically sound.