BDuns - 5:09 pm on Sep 25, 2007 (gmt 0)

AWA -

First, I should be clear that when I say "broad match," I really am talking about "expanded broad match."

Phrase match is often tough to use for a couple reasons: it is essentially a new keyword, with no QS. If I am bidding on "widgets" and set it to phrase match, it takes too long for the phrase part to start working. It takes time for me to show for "buy widgets" and "blue widgets for sale." If the quality score is too low to show the ad for these phrases, how am I supposed to build clicks and increase my quality? I don't think increasing the bid amount helped this, either.

Exact match is just too restrictive, and it's nearly impossible to find enough exact phrases when I have over 4,000 items in stock.

So, for a few extra examples on why I loathe the expanded broad match:

A search for "pinks sands clothing" does not trigger the "pink sands clothing" keyword. It misses it completely and displays an adgroup containing NONE of the three words in the query.

A search for one of our items in Spanish can trigger an ad...even though my keywords and site are ALL in English.

If expanded broad match is able to match words to each other, based on relevancy, then it should be able to start matching those words to items on our site. I'm tired of looking at the search query reports and wondering "how the *&^& did it decide a search for THAT should show my ad?"

Our site is checked, and compared to our keywords to confirm relevancy. Can't "expanded broad match" do the same relevancy checks?