Spitman - 4:38 pm on Sep 25, 2007 (gmt 0)

Mel66 - I have recenltly seen a much worse example than your family guy problem.

I won't give actual kw but using a generic example.

I have a broad match kw for the brand of apples 'Granny Smiths', in my tracking system I see that it has been clicked on several times and that the actual search term entered was apples.

To me that is FAR FAR too broad. Worse still I set up another campaign and add the keyword apples as an exact match, with a much lower CPC bid, acording to AdWords support guides this should now be the only term that matches to that search term. Is it...nope...broad match on Granny Smiths continues to get clicks.

Obviously I then go and add a negative exact to the original group for the term apples....but should all of this really be necessary?

[edited by: Spitman at 4:40 pm (utc) on Sep. 25, 2007]