handsome_rob - 3:46 pm on Sep 25, 2007 (gmt 0)

I have to echo what many other here are saying, and what I myself have been saying for a long time.

When I do a broad match bid on New York Widget Rental and my ads are displayed (and clicked) for searches like:

New Orleans Widget Rental
New York Limo Rental
London UK Widgets
etc...

I see the value to Google (making money off the click), but what is the value to me since I don't operate in New Orleans, don't rent limos and have never even been across the pond to London? These aren't hypothetical examples... I have a spreadsheet FULL of examples just like this and worse.

Trust your advertisers to do their own keyword research and allow them to opt out of expanded broad matching. Not allowing advertisers to do so is absolutely indefensible and suggesting "a combination of phrase, exact and negative keywords" is not a solution. What advertiser in their right mind bidding on "New York" keywords would think to add "London" as a negative?