Google has always been an arrogant and elitist company. They've always maintained the attitude that "we're smarter than you and we know better than you silly proletariats." (I don't discount the fact that they have done a lot of things right and made billions.)
They try to cultivate a populist image and most people not involved in this business probably buy into it. Those of us who do business with them see the real google or at least another side of them.
I've been to google corporate many times and have spoken to dozens of their employees many times. They seem like very pleasant and happy people and almost without exception they have the saccharine smile and attitude of a brainwashed zombie. They are as near a cult as I have ever seen in a corporation.
They LOVE google with all their heart and soul (could be the stock options) and they have swallowed the corporate mantra and endless propaganda. They cannot comprehend that google is not perfect in every way and beyond reproach.
Those who don't agree are disregarded as ignorant peasants whose lack of knowledge and sophistication can only be remedied if they would just worship at the google altar and they would see the light too--the one true god--GOOGLE! Oh master, thine is so holy.
You think I'm kidding here but I'm not. When you realize this then a lot of their actions make "sense."