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bw3ttt - 3:20 pm on Sep 25, 2007 (gmt 0)
I mentioned this before.. Comparison shopping sites are the last stop in the click train.. Rather than a consumer clicking on several adwords ads, they need only visit the comparison shopping site and they can visit each site via the comparison shopping site rather than adwords.. eBay, Amazon, Target, Wal-mart etc.. Not only are they listed on comparison shopping sites, but they are listed in a more consumer-friendly format. Also, the sites do not have Adsense, they are part of the search network which is different.. So they list the same adwords ads, but Goo has to pay them a share of each click.. It's sort of like the click train jumping tracks.. This is why they don't like comparison shopping sites. Affiliate generated clones of shopping.com and Y! shopping are a different matter and would covered under "non-unique affiliate content", but they said nothing about this.. They just said "comparison shopping sites".. Comparison shopping sites are not a bad user experience.. Why single-out comparison shopping sites and then allow sites that copy wikipedia articles and paste two adsense blocks on the top of the page? It's all based on a formula: X = The money we make off a click X - Y = Z pretty simple.. I'm not.. doing great.. Just tired of the die-hards who refuse to open their eyes.. The cute little Google of 2001 is gone!
In what way? Google is concerned about quality and the user experience because it has a reputation and a business to protect.
Y = the amount we can piss people off and have them come back
Z = total revenue if you're being hammered by a low AdWords quality score