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---- Websites That May Merit A Low Quality Score


potentialgeek - 1:32 pm on Sep 25, 2007 (gmt 0)


Does Quality Score ever take into account the number of publishers who blacklisted you? Would you be offended if Google sent you an email saying your QS went down because 100 publishers blacklisted you this week?

If Google really wants to deal with junk of the type it identified, it needs to start an often-requested Junk Filter that is separate from the Adsense Competitive Ad Filter which tops out at 200 domains.
(Many of us have reached the limit.)

Add a Junk Filter (I used to call it Fraud Filter, to deal with deceptive ads), with no quantity limits on number of domains that can be blocked, and the option to blacklist by AdWords account (for all the schemers with many domains on one account).

EPV correctly noted that businesses have always had standards on what ads they're willing to allow. Publishers, too. Except with the Adsense program. As if users who aren't publishers are the only people who can discern if ads give bad user experiences.

Google can't imagine that some publishers would actually like to spare their visitors from useless or misleading ads and take the initiative of blocking their ads, instead of waiting for users to complain directly to Google. (Which may or may not do anything... months later.)

So many bad user experiences could be avoided from bad AdWords ads if Google gave the type of respect to publishers it gives to Joe User and Jane Adwords Account Holder.

How difficult is it for a publisher to visit his own site, see which ads show up, read the target URL, then visit it and judge the site for value and honesty?

Instead we get monthly free advice automated emails saying we should unban the domains from our Competitive Ad Filter (used to block deceptive ads) to make more money.

According to Google, publishers are only smart enough to put its code in webpages and upload.

p/g


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