engine - 8:36 am on Sep 19, 2007 (gmt 0)

Google said on Tuesday it is testing a new interactive service that lets advertisers measure users' responses in advanced ways using video or images on Google's vast base of affiliated Web sites. The top provider of Web searching has been testing Google Gadget Ads, as the new service is known, as a way to deliver eye-catching ads that have the dynamism of television but also the Web interactivity that lets users choose what they see.

Google Gadget Ads For Interactivity & Flexibility [uk.reuters.com]