helloamber - 1:08 pm on Sep 19, 2007 (gmt 0) Amber [edited by: trillianjedi at 1:32 pm (utc) on Sep. 19, 2007]
I've tried PPA on a few of my clients and it doesn't work too well. You really have to put a lot of time and energy into it. You'll typically start off really slow with clicks and impressions. But eventually it picks up, but conversions don't follow too well. At least that's what I've encountered. It's worth a try if you feel you've run out of ideas to make an account perform better.
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[edited by: trillianjedi at 1:32 pm (utc) on Sep. 19, 2007]