powerstar - 11:39 pm on Sep 18, 2007 (gmt 0)

10-15% of clicks being fraudulent is not less of a problem than 25% of clicks being fraudulent. It's the same problem and it's something that needs to be sorted. The complacency and arrogance shown by Shuman Ghosemajumder in that interview is kinda sickening. If it's not too much trouble, I'd like 100% of the clicks I get to be fraud free. Telling me that 'only' 1 in 8 clicks is dodgy doesn't really reassure, I'm afraid.

Right on...

Google in general and Shuman Ghosemajumder specifically are missing the point.

I dont think they are missing the point they just dont want to see the point. 10% to 25% of your income is a lot of money so they do the best to make nothing out of it