Let's leave it for now as it is not affecting such cases at all or as much as the top placed ads. Discussions are great when they produce something what we can use for whatever. Therefore, let’s try to figure out why this is happening. What is the background of it? From Inside AdWords:
To those pushing “top placement is not always the best” idea:
Let's leave it for now as it is not affecting such cases at all or as much as the top placed ads.
Discussions are great when they produce something what we can use for whatever. Therefore, let’s try to figure out why this is happening. What is the background of it?
From Inside AdWords:
Question: How will this affect the price of the click at given moment?
For example, if I bid $5 and pay $1 for top position, how much I will be paying when that change kicks in?
It says that a “bidder” from below will not be influencing your CPC as much as in the past, or at all. Will this save top placed ads from “bid trapping” that is taking place in some cases?
If this change is aiming to figure the realistic price per click for top ad placement which would be determined (the price per click) by your own calculation how high you can bid – that will be a great improvement for real marketers that are tracking their numbers and doing right calculations.
This may also influence gaps that on certain queries are very big. You may have someone bidding $2 and be on second or third position while paying $0.75 per click. … and they simply don’t care about the fact they are influencing those above them. I am not saying they should, but this behaviour may be something to be scheduled to disappear once Google’s changes get into effect.
This part I don’t truly understand. Making changes mostly on how our maximum CPC influences placement (or cost which has not really been referred to at all), how will that determine which ad and landing page/site is better?
Or, does this mean: advertising cost increase in overall or more freedom for those that are running good sites, or both?
One thing Google AdWords really does well – it tells us everything and we all talk about it day and night, still without knowing anything. It all boils down to that as long as we are on the positive side, we keep running it.
… but, would we have any more control if we run a corner store? Probably not… we would just hope for one more prospect to come in and buy something.