edd1 - 10:17 pm on Aug 9, 2007 (gmt 0)

Why do these discussions always run on an underlying assumption that top positions are best? Yes, as G continually points out, they produce the most traffic but so what, there are plenty of ways of producing mass traffic with low conversions.

There is a lot of research, including that which I've done on my own campaigns for years, that shows lower placements produce a better ROI so this is great news for me. It means the big guys can use the top slots for their expensive branding purposes and others can pay the stupid tax, meanwhile those who test ROI can carry on running successful marketing campaigns by taking positions 3-8.

Excellent, keep it up.