limoshawn - 3:00 pm on Aug 9, 2007 (gmt 0)

Your actual CPC will continue to be determined by the auction, but subject to a minimum price for top spots.

I think that says it all. This is probably a good thing in all but I'm sure it will mean more revenue for Google.

Hopefully we'll have the option of knowing what the minimum required bid is for the top positions. I know for me personally it has been frustrating past not being able to get ads into the top spot only to find out it had more to do with the people bidding below me than it had to do with my ad.