SuperF - 2:34 am on Mar 16, 2008 (gmt 0)

I've always wondered why by the best search engine in the whole world is less than perfect when searching for keywords within Adwords.

When I use the Search My Campaigns search box that appears on every Adwords page, it provides me with what I need last, rather than first.

Example:

I search for hot red widgets (because I want to find that keyword)

I then see matching ad groups, followed by matching keywords, then matching ads.

The list of keywords looks like this:

blah widgets
blah widgets
blah widgets
blah widgets
blah red
blah red
blah red
blah red
blah hot
blah hot
blah hot
blah hot
hot red widgets

Surely the best match should be at the top of the list?

Why would lesser matches, even those that are deleted, appear first?