ianama - 12:59 am on Jan 6, 2008 (gmt 0)

Looking for true "Broad Match" as an addition to the expanded one.

Marketing experiments studies have confirmed that conversion rates drop off substantially (and exponentially) once you start pulling only tangentially relevant ads. Now why would Google not let advertisers take advantage of a regular version of broad match, where all keywords must be present in the query to trigger the ad?