vivekh - 7:52 am on Jul 24, 2007 (gmt 0)

some time back we had run an extensive campaign on Google for one of our clients which included dynamic "number" insertion. This number wasn't a price but rather was the score of an ongoing live cricket match that was played. the score on the ad was automatically updated every 10 minutes. every time a new ad was generated, the existing ad was deleted and replaced by the latest ad.

the results of the campaign were huge! we had ctrs of 15%+ on each of the dynamically created ads, and also our ads were approved rather instantaneously, they started showing almost as soon as it was updated. we managed to drive amazing amounts of traffic through this dynamic ad campaign - more than 80,000 visitors on a single day. Quality score was also very high - im saying this, because our ad was always on number 1 position with an average cpc which was among the lowest we have ever seen among our campaigns.

we are in the process of applying the same concept to dynamic price insertion also, quite sure we will see great results on a dynamic price campaign too...