Wlauzon - 8:16 pm on Jun 26, 2007 (gmt 0)

- Many people calling up or emailing about products, which can't be tracked as easily as people submitting web forms and/or buying online.

I think this is the main avenue of our sales. Even though about 80% of our total sales (we have a B&M store) are from our website, we have a lot of pretty expensive and/or "need tech help" type products. We also get some walkins from the site - in fact for a large system in the $15,000+ range people may drive from California to pick it up to save on shipping.

So we may actually be getting the leads from the ads, but there is almost no way to really check.

Which kind of leaves us at the stop/start ads method, which is not the most scientific way considering all other possible variations, such as holidday traffic, but it might be the only way for us to really get an indication.

[edited by: Wlauzon at 8:18 pm (utc) on June 26, 2007]