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-- Google AdWords
---- Broad Match just got dangerous


handsome_rob - 7:32 pm on Jun 21, 2007 (gmt 0)


Google resists giving advertisers the ability to opt out of "expanded broad match" for the same reason that Yahoo resisted giving advertisers the ability to opt out of "domain match".

And while we're tossing this about, where are the AdWords reps on WebmasterWorld to weigh in on this?


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