dmerton - 7:31 pm on Jun 19, 2007 (gmt 0)

Definitely a stock price booster....

I have experienced this with several Adwords campaigns. Here are some great examples:

My broad match keyword: Housewares Brand Name = traffic for the term: food processor

My broad match keyword: City Web Development = traffic for the term: State Web Development

The part that burns me is that G knows that I am going to pay way more for a term like city web dev, rather than state web dev, because it's obviously more targeted/granular.etc... yet they choose to compromise my efficiency to put more $$ in their pocket.

When I enquired about this an Adwords rep explained that once you pay a certain amount for a broad match term they assume you are just looking for a lot of traffic. They also recommended that I remove my broad match terms from these ad groups if I didn't want this added traffic.

Thanks for that liberal assumption Google, your shareholders really appreciate it.