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---- Broad Match just got dangerous


handsome_rob - 3:28 pm on Jun 19, 2007 (gmt 0)


Oh it's not an error -- it's a feature! An "option" that you are not able to opt out of.

I have seen this system determine that, for the broad matched term "new york widgets", that "new york" can be ignored and the ad can be displayed for location specific searches involving..

-Maine
-New Orleans
-Boise, ID
-Chicago
-London, UK
-Bellevue, WA
-Massachusetts
-Houston
-Weston, FL

And these are the LESS extreme examples. All clicked and paid for.

Now I understand that the burden of due diligence in keyword research and campaign development falls on the webmaster. But what webmaster would think to add "Weston" or "Bellevue" or "Boise" as negative keywords to a location-specific campaign?


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