justshelley - 2:45 pm on Jun 18, 2007 (gmt 0)

When we run into issues like this, we do several things:

1) we look for ways to expand the "broad term gone wild" then we add those keywords and negatives and remove the broad term or convert it to phrase match. using google's keyword tool is a great way to see what google is "thinking" when someone types in that broad keyword

2) we also use negatives in our other adgroups for our keyword themes to force Google to distribute our ads matched with the appropriate keywords.

Examples:

Categories:
widget advice - add negatives for assistance, classes, guidance, questions
widget assistance - add negatives for advice, classes, guidance, questions
widget classes - add negatives for assistance, advice, guidance, questions
widget guidance - add negatives for assistance, classes, advice, questions
widget questions - add negatives for assistance, classes, guidance, advice

We have some accounts where this problem is so bad that we can't use broad terms at all but for most accounts its just a handful of broad terms that cause all the problems.

[edited by: skibum at 10:06 pm (utc) on June 18, 2007]
[edit reason] widgetized keywords [/edit]