lynnemezine - 12:08 am on Jun 14, 2007 (gmt 0)

I also questioned our Adwords rep about the 'all other queries' data and she replied letting me know that this encompasses "aggregated statistics for the individual queries that don't meet our privacy and volume requirements." She went on to say that these queries have a very low search volume and are what she referred to as 'outliers'.

She stated that while "collectively they may have have a high average CTR or total number of clicks, each individual query will not provide sufficient data for making adjustments to your keyword lists".

I'm not entirely happy with this answer. If the terms have a high CTR I want to know what they are--these 'tail' terms are often where we find our best conversions.