Google is trying to look nice to the public, now that they are a public corporation. The academia will not be affected by a single bit.
The above posts by biscuit and HRoth should open eyes to some. Others, who still think that good grades and degrees mean much, pay no attention.
First it pr0n, then gambling, now essay writing, who's next? It is sad to see that G allows somebody else to boss them around. The looser here is Google because it has just undermined the trust of many advertisers and users. How can I trust G to give me unbiased search results now? How can I factor Adwords in my business model, when I can be next in the list?
The best "do no evil policy" is to not think you're God.