Rehan - 1:25 am on May 21, 2007 (gmt 0) [edited by: Rehan at 1:45 am (utc) on May 21, 2007]
I noticed this today as well... I'm pretty sure this is relatively new, or at the very least the broadening of what may have been happening on a limited basis before. A few weeks ago I split up a "Keyword widget" campaign into separate "Keyword widget", "Keyword widgets", "Key word widget", and "Key word widgets" ad groups just so I could get bolding without using dynamic keyword insertion. With this new change, I don't need to do that because "Keyword widget" in the ad text is bold even if "Key word widgets" is the search query.
[edited by: Rehan at 1:45 am (utc) on May 21, 2007]