limoshawn - 5:06 pm on Apr 23, 2007 (gmt 0)
It seems to me that it would be almost impossible to keep the adwords program running if google was to lose this lawsuit. I wonder if the lawsuit is including the "organic results" as well.
It may come to the point that every advertiser will have to be handpicked and every keyword and ad will have to be run through the legal department. It will be like buying a house, instead of title insurance, the advertiser will have to provide Google with "keyword trademark insurance" that will be purchased from a company that researches keywords to determine if they would be subject to a trademark violation.
I'm off to trademark the term "keyword trademark insurance" ;)