iblaine - 4:47 pm on Apr 23, 2007 (gmt 0)
People have built businesses off the ability to abuse trademarks through adwords. Affiliate networks actively police this activity because affiliate networks are in direct contact with the trademark holder. Google is not in direct contact with the trademark holder but Google is a key part of the process by enabling it to exist and Google benefits when abuse occurs. At the very least, Google should be forced to have the highest standards when it comes to protecting trademark holders. I'm not sure if that's the case today.