woop01 - 2:32 pm on Apr 6, 2007 (gmt 0)

We're #1 in the organic listings for a specific term and can get our ad boosted from the side to the top with a slightly higher bid.

I realize there's a benefit to running Adwords even on a page where you are listed in the SERPs but does anybody have experience with whether it's useful to get the PPC listing on top vs the side in that situation?

If we were #3 or worse on the page, we would certainly try for the top of page PPC listing. However, being #1, the two listings are basically sitting on top of each other.