ccam96 - 8:55 pm on Apr 17, 2007 (gmt 0) I think this will fade just like CPM.
I really don't think this is going to be very popular with publishers and advertisers. I've been doing this now for a couple of weeks and I've seen very few impressions. If Google's cut is 50%, then that's way too high compared to the cut that affiliate networks take.
I think this will fade just like CPM.