Green_Grass - 7:22 am on Mar 29, 2007 (gmt 0)

As Rhinofish says..Set up the campaigns right the first time and then it is only fine tuning that is required.

Ofcourse, with the introduction of the QS, it may no longer be possible to ignore campaigns for long, but if things are running fine, I NEVER tamper with the campaigns too much. It is too risky for me.

As long as I am getting traffic which converts , I am happy.

I may increase or decrease budget allocation to various campaigns to try and maximise ROI, but this is almost the limit of my tinkering.

I am one careful and scared guy.. :-)