suzyvirtual - 4:21 pm on Mar 27, 2007 (gmt 0)
I suppose it could work. If you are for instance a lawyer in kalamazoo handling widgets cases, you can pretty much set up a campaign and leave it alone, occasionally tweaking bids, adding keywords and making sure algo changes don't hit you.
But, for most businesses you are in a constantly changing arena of supply prices, competition, keyword changes, algo changes, product supply and demand issues etc. that requires fairly consistent monitering. Also, nobody can set up the "perfect campaign" off the bat. It is a best guess--then testing and refining are the ways to perfect it.