beesticles - 5:34 pm on Mar 21, 2007 (gmt 0)

Just wait until you're managing multi-million pound search campaigns for blue chip clients, and <name removed> meets with your client's CEO! Then you're in trouble!

The reality is that as your accounts grow, Google will start to talk directly with your clients. They'll want to push site targeting, analytics, maps and whatever else that might be beyond your remit or just don't make sense to the client. There's nothing you can do to stop them. The key is to form a partnership with Google, educate them about your clients business and work together to grow spend.

Don't resist it. In my experience, most Google sales reps have little understanding of how clients' businesses really work, what their needs are and how they make money. Usually the Google reps just wants the client to switch on the content network, or has to meet them to help earn their bonus. If you don't educate Google, they'll crash the party.

[edited by: eWhisper at 11:48 am (utc) on Mar. 22, 2007]
[edit reason] Please don't name people. See TOS. [/edit]