oodlum - 2:01 am on Mar 21, 2007 (gmt 0)

I think simey has a point. With affiliate programs the publisher gets his commission per sale and that's that. It's the advertiser that pays the affiliate network (CJ etc). Now publishers have the fantastic opportunity to split their commission (50/50? 20/80? Who knows?) with Google.

Gee, where do I sign?

I guess it will be a lot less work for the publisher, as Google will calculate the most profitable ads, but at what cost?