MikeNoLastName - 9:13 pm on Mar 20, 2007 (gmt 0)
Sounds like a whole lot more work for Publishers: reading about affs, selecting, monitoring earnings, switching, monitoring again. Used to do it with CJ and others, and hated it. We barely have time now to produce new and update old content! I'd rather have G do the optimizing, even if they DO appear to be wrong a lot of the time. Not sure I could do better in the long run.