ByronM - 2:37 pm on Mar 1, 2007 (gmt 0)

MSN and Yahoo can really push back Google if they were to split out there content networks from there publisher networks and allow people to bid to play on premium content owned by either of them.

I belive MSN is getting close with the beta adcenter, just don't know when that goes live. I'm sure that could drive down click fraud since there would be no gain to the fraudster (unless your simply abusing the clicks to financially break your competitors of which it would be easy to detect for the most part in automated fraud sweeps/trending/analysis)