Brett_Tabke - 2:32 pm on Mar 1, 2007 (gmt 0)

> Not necessarily refundable because most are filtered at source and never charged anyway.

So if a bank rober is stopped before he walks out of the bank with money - isn't not bank robery and the whole thing is forgotten? Just because they aren't charged, doesn't remove the fraud classification.

It is a fine line for Google to walk. They are making the case that it is only fraud if they don't catch it and the advertiser reports it. They are invalidating that 10% of a reason - mostly fraud. eg: that they find 98.8% of it an only .02% is found by the advertiser.
Just because they find 10% doesn't mean it isn't attempted click fraud.