Hopefully, this is a sign of a new direction in G's revenue optimization efforts -- changes is small increments. It works better for Google in that customers don't feel any sudden pain and jump in panic (the old "boiled frog" principal), and it works better for customers in that we can forecast the near future, which is required to run a business with any sort of overhead. Customers can stay in business, and Google can still hit its quarterly growth targets...everyone wins.
Overall, it's just a much smarter way to do business than flipping a switch and sending a sudden blast through your customer accounts on your only real product. What was Google thinking? Was it hubris? An amature a the helm? ...?
Anyway, we'll see. I'm fine with being part of a slow, continuous revenue optimization, as slowly declining volumes and/or gradually rising expense is something to which I can manage.