mimmo - 10:41 pm on Feb 13, 2007 (gmt 0)

G just may have learned a thing or two regarding this in their years of organic ranking... :-)

Yes :-)

But.

"Organic rankings" require analyzing a web page in the context of the web and establishing its keyword relevance and importance by using on-page and off-page factors. Off-page factors (the only factors that are not easily controlled by the web page owner) are not available for ad-hoc landing pages.

So I do no longer believe this "relevancy-of-the-landing-page-to-the-keyword-thing" ( I used to :-) ). For example, we are paying 0.02 cents for keywords that do not even appear on any landing page.