Voxman - 9:36 pm on Jan 30, 2007 (gmt 0)

Actually, it is this mindset which enables the engines and networks to continue to rake in high profits.

And I agree. But what can you do? Not advertising with them at all is not possible unless going out of business is how you want to protest. However we have moved thousands of dollars a day away from both Yahoo and Google and in many respects away from PPC altogether.

PPC in it's present form will not be here forever. Google rules for now but they should remember that they themselves were upstarts that took away the number one mantle from Yahoo. Only matter of time before an unknown comes out of nowhere to give them competition. Or perhaps, the first PPC site that can be 100% fraud free will take all the business away from them. Right now MSN has the best ROI. Maybe because they don't have a lot of spammy partners.. (yet?)