rbacal - I could not agree more. I just think that everyone should keep an open mind about "why" things work the way they do. Revenue enhancement is what Google is about. Just admit that "Circumstance xyz" is in fact where the scales were tipped in the Company's favor - then move on. I think it would be much more fruitful for this forum to discuss ways of "beating" the system, rather than discussions about intent. The problem is, of course, anyone that discovers a "hole" in the algorithm that allows them to get massive ROI - is not going to share that. (I found one lately and google did not cut it off for 8 hours). Nuff said.