oldpro - 4:38 pm on Jan 9, 2007 (gmt 0)

Dependence upon the mercy of everchanging algos is certainly not the answer to sustainable and predictable growth. Whatever the flaws, Adwords, YSM, etal...provide predictable exposure. I would much rather deal with the occasional problems with PPC/CPM than depend on an organic listing.

I have had no problem with Adwords whatsoever. Of course, I keep up with the changes and adjust accordingly so that they weigh to my advantage...or at least do no harm to my overall strategy.