monkeyman41 - 5:51 pm on Jan 6, 2007 (gmt 0)

I don't laugh at those hit, but I do indeed feel sorry for people who lack even rudimentary understanding of how to run a business, and make the obvious and clear mistake of staking their business, income, financial health, etc on adwords, or, on any single means of advertising. And I come back to the idea that it's the BUSINESS OWNER that makes the decision to live or die with adwords...it's the BUSINESS OWNER'S decision to make him or her vulnerable and helpless.

If one were given the opportunity to earn hundreds of thousands of dollars, even millions (as an organization) b/c of opportunities that adwords presented should one not take advantage of that? If this was suddenly taken away (sudden meaning a 3-4 month period in this case) can one not get upset. I don't see how it is "bad business"?

You could say that you made out and now it is time to move on and build something more substantial but there is no bad business practices if you were able to make tens of millions of dollars and generate multiple billions of impressions over a 4 to 5 year period and see it all diappear in a matter of months - especially in light of the fact that dubious ads are still showing, that one can still buy blue squirrels at eBay, Shop etc.

If you are so smart I take it you and your organization also generated millions in profit over the last 5 years but somehow I doubt it.