camuseeme - 4:57 pm on Dec 30, 2006 (gmt 0)

This was my first post but I have been reading the board for several months. I found this board when searching for people that were having the same problems I was.

I had used adwords for over three years, spent lots of money and made some money. I have spent the last five months fighting the quality score issue and during that time I found from an advertisers view their seems to be no logic to it at all. I would finally get an ad that would pass the score, but each time google would creep up the price for my best keywords, some getting 5% ctr. It finally became a losing battle. I would much rather spend time on growing my business than fighting a losing battle with a company that thinks they know my business better than I do.

Yahoo Search marketing is not perfect but they treat me like a business partner. I have a direct number of someone I can call when I need help. My ROI has gone from 13% to a steady 130%+ in three weeks. I should have dropped adwords months ago.

Just sharing my experience.