mquarles - 8:28 pm on Aug 5, 2004 (gmt 0)

The_Ralph,

I disagree with your reasoning. I think expensive terms are the ones where running content ads make the most sense, albeit with different bids.

Let's say they are only 1/20th as good, as you state. Let's also say that the regular search carries a bid of $20 per click.

Given the above, if you can get clicks off of the content network for less than $1 a click, it would be just as profitable for them as for the search ads.

My experience as an advertiser is far better than 1/20th, but I'm not in an area like yours that has been publicized highly as an expensive click area. I bid lower when I run on the content network, and for areas where my regular bids are extremely inexpensive at break-even, I often cannot afford content ads.

But I find that the more expensive the search clicks, the more likely the content network will be profitable, assuming appropriate bids.

MQ

P.S. AWA--can we get a minimum bid of 2c on content? ;-)