La_Valette - 12:26 pm on Nov 22, 2006 (gmt 0)

Even if analytics/conversion data isn't intentionally integrated by Google into CPC calculation as AWA says (I believe him, by the way), might it not be possible for individual Google employees to just open up competing personal adwords accounts when they notice that certain keywords are doing well? Access to this rather sensitive data seems like an easy privilege to abuse, IMHO. Of course, such competing accounts would then drive up bid prices. Maybe good for Google in the short term, but not in the long term if confidence in the integrity of the whole setup is shaken.

[edited by: La_Valette at 12:27 pm (utc) on Nov. 22, 2006]