exmoorbeast - 4:40 pm on Nov 17, 2006 (gmt 0)

Well I agree with what you are saying, but what exactly do you want to talk about with regards to relevancy. What if your ad copy is 100% relevant to the content of the landing page...what then? Is that the only measurement of relevancy, or are there other factors?

Surely there is a list of factors, and that each factor is weighted. We discussed one last night about the algo rewarding sites that held the user for longer than just a couple of seconds. Basically the hypothesis was that if people kept landing and coming 'back' to Goog, then the listing was deemed to be poor quality and thus irrelevant.

What other relevancy metrics can you think of?