Green_Grass - 3:59 am on Nov 14, 2006 (gmt 0)

"But some people simply aren't going to be able to make this stuff work anymore, at least without starting over from scratch with a completely different approach to their websites, and a different understanding of what valuable websites consist of."

rbacal not really right here..

For many webmasters, with lot of brand equity, starting from scratch is Not an option. Just make the changes Google recommends and wait a while.. It worked for me.. I really had no choice, except to wait and keep looking for new sources of traffic..