ccam96 - 9:31 pm on Oct 24, 2006 (gmt 0)
MoTi. I agree that fraud can occur using the CPA model, however, wouldn't this fraud be harder to do and less widespread? I understand that someone with stolen credit cards, etc. could fake transactions and send them to bogus addresses. However, this would be much harder to pull off by the average current click fraudster. Fake leads/ emails could be a problem but there could be some quality control done by the site owner and/or Google to screen these false leads? Affiliate programs today (at least the good one's) are able to deal with fraud in their programs, then why couldn't this be done with Google using a CPA advertising venue?